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The ACCCE spent $38m last year buying TV, newspaper and magazine space to persuade Americans that coal can be clean and carbon-free. The money mostly came from its members in the coal mining, transportation and burning industries.
You don’t see much coal in these ads, though in December its website did feature some singing lumps of coal called the “clean coal carollers”. Sadly they went shy about that and the carollers now seem to be on indeterminate holiday leave.
The money doesn’t all go into airtime and column inches, of course. According to SourceWatch, almost $1m goes to pay the salary of its president and chief executive officer Stephen L Miller.
From that Fred Pearce piece. Excellent stuff.